HR Business Links: Do You Know Who Your Customer Really Is?

Have you realized who your customers are? Starting a new year gives us a new, fresh start in sustaining business by reflecting and/or dealing with the pain we, as business owners, may have experienced last year like employee relations, legal compliance, and more.

To continue from our last conversation, “A Business Case for an HR Business Plan”,  another important component of the HR business plan is the customer. HR recognizes the company’s services are only effective if HR is able to “sell” them to the customers.

For example:

The Managers –Managers expect HR to provide sound business advice on how to review/analyze issues accurately and timely.

Supervisors –expect HR to frequently interpret policies/procedures and learn how to manage people effectively through performance evaluations, training.

Associates- expect HR to provide explanations or confirm information about company policy and procedures. They also expect HR to be empathetic to their concerns but help them solve problems with facts and confidentiality.

Applicants – expect HR to supply accurate information about employment opportunities, fair consideration of their qualifications.

State and federal agencies- follow a variety of fast changing HR related laws and regulations. Have a sense of urgency to time line requirements.

Service Providers like, Employment law attorneys, Consultants, trainers, CPA’s- These benefit partnerships help to mitigate risks and expenses.

Let’s not forget our community and families – This expectation relates back to the company’s mission and marketing plan. This may seem like an obvious, but if you miss this, the company’s reputation could cost you to gain or loose millions of dollars.

An effective HR function can significantly minimize expenses, by making informed management decisions about whether there is a need and may maximize the business value of the services it provides in support of the company’s mission.

Here’s to an innovative new year while embracing change! Stay tuned for conversations on Products and Services components in an HR business plan.

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Posted by Vanessa Blakley on Jan 11 2011. Filed under Business, Viewpoints. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

3 Comments for “HR Business Links: Do You Know Who Your Customer Really Is?”

  1. [...] This post was mentioned on Twitter by Rancho Cordova Post. Rancho Cordova Post said: HR #Business Links: Do You Know Who Your Customer Really Is? #viewpoints #humanresources [...]

  2. Thanks, Vanessa. What a timely article for the New Year – now is definitely the time to look into these things! Appreciate your commitment to helping business owners!

  3. Margaret Finch

    Thanks, Vanessa.The year 2011, Our new Governor has given us profound markers as what to expect with the tightening of the state”s purse strings,and this article has a resounding trumphet to the Small Business owners and the states allocations in funding.We as a community will need the HR Professionals to use Strategic plans to impliment a package to market that will facilitate our business owners and their employees without compromising the integrity of their companies.

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