Marketing Forum Will Target Large Employee Community
“How can we take advantage of the 50,000 Rancho Cordova employees south of Highway 50?” will be the subject of a forum on Monday, July 27th at 6 p.m. Hosted by the by the City of Rancho Cordova Economic Development Department, the meeting will be held in the Mills Station Building located at 2900 Mather Field Road (next to the light rail stop).
“The forum will provide an opportunity for local business owners to strategize marketing ideas to reach the area’s large employee community, many of whom are unaware of the variety of businesses that exist along the Folsom Boulevard corridor,” explained Megan McMurtry, Economic Development Specialist for the City.
The meeting is the latest in a series of workshops and forums that the City has sponsored for the Reinventing Folsom Boulevard Business Group. The purpose of this group is to pool resources and information and work towards meaningful solutions that will improve the local business climate.
To RSVP for the July 27th forum or to obtain more information, please contact McMurtry at (916) 851-8782 or email her at econdev@cityofranchocordova.org.
Similar Posts:
- None Found
Short URL: http://www.ranchocordovapost.com/?p=4191
Posted by Michelle Ventress
on Jul 14 2009. Filed under Business.
You can follow any responses to this entry through the RSS 2.0.
Both comments and pings are currently closed.
Loading ...
What about the thousands of commuters that use Hwy 50 corridor passing through Sunrise Blvd, Zinfandel Dr, Mather Field Blvd from El Dorado County? It’s great to expand local awareness, but people that are “just passing through” should be made aware too. Our Rancho Cordova Kohl’s store is infinitely more convenient than the Folsom Kohl’s. If we can snag folks returning home to Cameron Park, Placerville or even El Dorado Hills, our city benefits from Rancho Cordova shopping being more convenient. I’ve traveled extensively OTR. I always see signs on the highway with icons or logos of stores, restaurants, lodging and gas stations or other services that are available at the next exit. Why not something as simple as that? Have the businesses pay a certain amt for their logo to be put on the sign and the city pays for the blank sign for those logos. People that aren’t familiar with our city’s retail centers may not know there’s a Home Depot, Costco, or Staples at the Sunrise Blvd exit because they aren’t visible from the highway. Someone may be driving home, see Staples’ logo on the Sunrise Blvd services sign and say to themselves, “Oh, I need to buy a box of manilla folders.” How many of us, when on a long road trip will see the McDonald’s logo on one of those signs about lunchtime and say to yourself, “I’m hungry. McDonald’s sounds good right about now.”